Multi-level marketing (MLM), also manifest as Network Marketing is a field apportionment model that allows a parent multi-level marketing assemblage to market their products directly to consumers by means of relationship referral and direct selling.

Criticisms have been raised against many MLM programs for being cult-like in nature. Some MLM programs feature intense motivational programs, which can be hard to distinguish from cult propaganda. So-called corporate link cults are businesses whose techniques to gain associate commitment and loyalty are in some ways agnate to those pre-owned by traditional cults. Amway associates are sometimes cited as an case history of such devotion.